Writers who click on comments and give the audience credit for their opinions by writing about those subjects drive visitors back to the website. A good story holds the attention of the reader and feels like the writer clicked on a thought in the reader’s mind. A conversation is developed between the reader and the writer of the post. Most humans like to express their point of view. For instance, when one scans top news stories, most people have an opinion.
It’s very appealing to see your thoughts and opinions referred to in a post. Comments at the end of a post allow readers to express themselves. Perhaps, that is what makes Facebook, Twitter and so many social sites so popular. A different blog idea is expected on the social site which allows the reader to write the story. Comments like “great, yes, interesting, cute, ok” stop the relationship between reader and writer. The idea is to respond in a timely fashion with a comment that actually makes a point. Establish a dialogue with the written post.
Think about the reader’s interest. Write about that and allow comments. Respond to comments in a timely way and try to establish a conversation. A new blogger has plenty of time to develop a dialogue. While waiting for the readers, respect the audience and let them know it.
Write to reader
Commenting is a valuable tool that drives visitors to the information on the blog. At least, that is the plan. The reader should understand that the visit and time invested is important and respected. Write to the audience and not just to Google analytics data. Build a list of people that await a new post from your blog. Build a different blog style that publishes posts about reader topics. This builds that relationship with the reader and clicks on a lasting repeat visitor.
Get active with posting on Facebook, Twitter, Google hangouts, Pinterest, or some social media of choice. Start with just one or two groups so as not to create a task that becomes overwhelming. The downside of social media is the reader may never come to the website. However, if the reader doesn’t know about the post it will never be read. Stay positive and accept developing traffic is just one of the tasks of blogging. Looking at growing the blog as a journey and not an overnight victory sets realistic plans for the writer.
Comment and write it as a post
Commenting and reading comments aid knowing the audience. Who is interested in the posts? Once this becomes clear, fine-tune the different blog style and voice of the blog. Now, the writer’s personality is becoming a brand. The brand may become the next Facebook, or Amazon.
Keep a list
Instead of running out of ideas to write about, the reader gives different blog ideas. Certainly, a reader is coming back to read the post that address an idea important to them. It becomes a valuable relationship that awards the reader and the writer. The reader counts on a subject related to their interest because the idea was presented in the comment contributed. The writer demonstrates a quick response by writing about the subject and this idea increases website traffic.
Write about relevant topics/increase traffic to post
Writing relevant posts that interest readers show the reader importance and develops a relationship beyond asking for a sale. Many of the blogs on the Internet ask for the sale before the relationship is developed. Develop a different blog style for posting other than selling. The visitors click from one advertisement to the other and have no idea of how to get back to any of the sites. Bloggers and posters on the Internet are being forced to write good content, less advertisement.
In case, the thought comes to mind that one will never make money this way, making money with a blog only comes with a targeted list of visitors who want the brand of the post. A new blogger has no brand unless they set up one of those e-commerce stores. The brand for a new blogger is the style of writing, the tone of the post, the stories written, the appearance of the website, the timeliness of the posts, and the quality of the comments.
A story is remembered longer than bullets or lists. So, here’s a story. A customer had an older computer and thought about a new laptop, but decided not to spend the money, just yet. Then the customer wanted to download a newer version of Adobe. The consumer had misplaced the startup file disk for this computer. Calling tech support generated an hour conversation and the writing of some java script. Success was achieved and Adobe was downloaded. The customer was so impressed with the company’s listening to the concern and resolving the issue that a new computer was purchased the next day. Well, who got the sale? The company that listened and commented with a valuable service got the sale. The tech support offered the customer a valuable service and did not go for the sale upfront. The customer bought a computer that costs 4x as much as the competition and felt loyal about the purchase because of the relationship developed through dialogue. Remember that story the next time it seems that the blog will never make money.
Tech support is a type of blogger with a service widely needed. The day does not start well when the computer is down. This is a bit of a stretch, thinking of IT as a blogger. The IT tech is usually very passionate about the “how to” of resolving the issue. When IT responds and comments on how to fix the computer, a lifelong customer is generated. The competition is small when thinking of companies that have responsive IT helpers who get the issue resolved. Today, many consumers buy the sale computer only to get it home and never be able to use all of its function. And IT never seems to get back to the customer.
Stand out and read comments. Write great content. Respond in a timely fashion. Read articles about current issues in blogging and become an expert on blogging. Share the information through posts with the readers. This will build new visitors.
Add some video
Add some video. It gives the visitor another way to get the valuable information. It’s like listening to an audiobook. No reading is required. The new visitor becomes “all ears.”
Be open. Write about what you know. Be transparent when you don’t know. The reader will respect that. Then, read about topics that require more data. When an answer is found, write a post about it. The blog becomes a reliable brand.
Decide what the reader wants and needs. Consider each person differently. That’s what makes the relationship between the reader and writer awesome. What’s the audience looking for that the blog provides? Information is usually a start for audience request. Once it’s established that information is accurate and current, then the reader moves to the next level. What is the most complete description of the subject? From here, the reader looks to see what’s available. A brand is picked. Hopefully, it’s your brand. Compare with other options. Because of the relationship developed, choose your information. That’s a successful blog.
A lot of visitors on the Internet are able to understand the style and direction of your blog. That’s where your unique personality and style of writing become important. Realize that everyone will not stay at the site but those who have a life-long relationship will come back over and over again. Use the time to develop and target an audience. The audience will stay longer and the blog will grow faster.
In conclusion, develop a relationship with the reader or blog visitor by setting goals to stand out with value. Try to be everywhere. Fire up the social media platforms. Only write good content. Research, research, research, so there’s always a lot of information about the written topic. Make sure the reader is interested. Stay focused on communicating with the reader. Be honest. Develop a personality and flavor to the site.
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