Most entrepreneur marketers get emails daily about increasing website traffic by building links to authority sites like Wikepedia and Google. Build natural backlinks to increase traffic to the website. It seems so easy to generate traffic by buying a piece of software or using a linking service. And some of the deals seem too good to be true, “1000 human visitors to the website a day for $5.” The point of this article is to compare natural link building with great content. Which idea works best, building natural backlinks or writing regular content? The goal is to increase website traffic fast by bring new visitors to a new blog. Is there a way to safely build links? What are the alternatives to complicated link building strategies?
Backlinking theories that bring free website traffic
Google Buying or selling links to get page rank
Included are exchanges of product or posts for links
Excessive link exchanges (what’s excessive?)
Guest posting or large- scale post marketing
Using automated software programs or services
says in the support section of its webpage that the following link activities are banned:
Next, some backlinking services refer the website owner to Flippa to find old expired domain names that still have power. By the time these two activities are completed, the writer can research, write, edit, and publish a new post. Pursue new readers by visiting like niches and writing good comments. A natural building of links will occur.
Although it is tempting to use some of these shortcuts to double or triple website traffic in a matter of weeks, look at the long term benefit for the site. For those who are interested in quickly building links, it’s a three-step business that works like this supposedly. Find great content with broken links. Reach out to the owners of these top blogs that have sites attached to broken links. Write a better article using the same key words. Publish it. Inform the writer of the original content and suggest a more up to date article with unbroken links.
Make rehashed topics more interesting
Backlinking companies tell us that having a great content website alone will not increase website traffic. Backlinking companies talk about shifting dead links that are broken to get page juice. Wikepedia is the source referred to the find these dead links.
As much as content is rehashed, if this process works more content should be ranked on the top page. While I have never practiced these ideas, I read three new blog posts a day. Much of the information is the same. All of the posts are not contending for page one ranking. So, that points to the idea that great content should be original and creative. In reading each day, notice the posts that seem to rate at the top of the page. Use programs to find the links attached to the site.
Instead of building excessive links, read the top posts regularly. Create ideas that give your articles more information. Try to make some of the post evergreen. Write a reference article or a “how to” post. Readers will refer back to these posts regularly because there’s a value added service, information that can be reused. A safe, practical way of increasing in page rating assures lasting in the competitive Internet market. Be exhaustive with complete content.
In looking at uTube yesterday, there was a simple “how to” video posted on how to sell on Fiverr in ten minutes. After following the steps, one quickly realizes that Photoshop is needed to complete the gig. Purchasing Photoshop adds another two hundred dollars to the cost of the gig. Next posting a gig in Fiverr gets stuck when trying to add pictures about the seller. Long story short, it takes more than ten minutes to sell on Fiverr. As this writer constantly says, stay away from short cuts and shiny objects for making money on the Internet.
Write longer articles that are engaging
Write longer content that is at least 1000-1200 words. Keep content updated, and design the website so it’s attractive and easy to access. Be consistent in posting regularly and build the email list of readers that come back for new postings.
Research ideas using key phrase like “great content”. The number one search is a company whose domain name is “great content”. The company recommends copywriters who write great text. Now realistically, the new blogger will not get a domain name with the niche words in the name. Probably competing with copywriters with years of experience is a challenging task.
But the new writer can compete on writing great, updated, actionable content. The copywriters probably don’t have time to visit blogs and leave comments. The new writer can compete in those two areas and increase new traffic and grow readership. Update good content regularly and visit other blogs and leave comments.
Do an informal test. Look at Google analytics. Does weekly traffic increase with longer posts?
Avoid information disaster
Remember that readers want a quick copy with important points in the post. Make the article too long or include too much information and the reader loses interest and bounces from the site. Avoid providing too much boring information. When writing an article leave a lot of white space so the reader’s eyes can rest. How often has a reader visited a site to get one point, but the creative engagement for the site makes the visitor linger longer? That’s the intended behavior goal. Help readers hang out over a post.
Headings, subcategories and titles
Organize the post into easy to read information chunks that flow. Wordy text that makes no point should be deleted. Use the Twitter idea as the standard. Make the point with fewer words.
Add a nice picture to quality content that is relative. Keep the layout of the post crisp and open. When writing, think of Twitter and Facebook standing over your shoulder. Will the main points of the post be short, crisp, and worth sharing?
Just in case, writing becomes reduced to a social media text, be positioned to give the reader what works best for active engagement. Maintain a good length to the article so it makes a point. Update regularly and stay focused on good content. Looking at older posters on the Internet, this topic (great content) has withstood the changes of the technology industry. A simple concept is hard to maintain sometimes because it becomes boring. Look for inspiration in writing so the text stays fresh and interesting.
Develop a schedule and habit of writing good content. Try writing for 30 minutes instead of two or three hours. Find the best time to write. It’s morning for this writer. Be strict with the mind and eliminate distractions. Write each day, no excuses. Articles about the best time and day to publish just complicate the simple ritual of writing daily.
Think about how different posts perform on social media platforms. An area that’s growing and changing is the social media platform. Keep notes on different tactics and tools. Measure the success. Remember, to measure social media another tool other than analytics will be needed. Being social helps off-page optimization and may lead to more likes and shares.
The best content strategy is to maintain quality, originality and use good pictures. Mike Murray at Content Marketing Institute says it best: great content captivates the reader as a 140 character tweet, a 5-minute video, a 1500 word post or an uTube video.
After researching several posts on increasing readers to the blog, the conclusion is still that great timely content rule over complicated diagrams and link building activities. Build links according to Google’s guidelines and feel secure the website will be around and unaffected by Penquin or Panda.